We’re Adtok. Our mission is to scale direct to consumer brands through Tiktok Ads whilst increasing their profit margins.
We’re Adtok. Our mission is to scale directly to consumer brands through Tiktok Ads whilst increasing their profit margins.
It’s true though, advertising costs on Facebook are increasing YoY and advertising inventory on Facebook isn’t. Meaning every year, millions of advertisers are jumping onto FB to acquire customers, which in turn, is increasing costs for everyone and making it increasingly difficult to stay competitive through content and conversion metrics.
Enter...TikTok Ads. Think Facebook Ads in 2017, except with machine learning from 2022 and data and conversion processes from 2021.
Boasting, in some cases, 60-70% cheaper CPM’s and great traffic quality, and users from all walks of life, ages, demographics, and technological backgrounds.
Couple that with the creative capabilities and the unlimited ways in which you can showcase your products.
We provide campaign management for TikTok advertising for eCommerce brands. We help established brands go from spending zero on TikTok to scaling to $50-200k a month through creative testing and data-driven decision-making.
So, with costs to acquire customers rising, iOS14 causing massive crater size holes in attribution, ad optimization and data tracking our client came to us with a problem, the days where they could acquire customers for pennies on the dollar were gone, and they needed a solution that would reduce their costs and do it FAST.
So, leveraging their brand name and reputation with over 1M followers on Instagram we realised that a lot of their customers were creating content for them on a daily basis, showing off their products, and posting these videos on TikTok, a good number of which were generating hundreds of thousands of views.
See where we’re going with this?
By taking this content and leveraging TikTok’s creative center to then create content briefs specifically for the purpose of TikTok Ads by spying on what competitors and other DTC successes were doing on the platform, we created a process for producing content fast and getting that content onto TikTok as paid ads even faster.
By leveraging TikTok’s machine
e-learning and targeting capabilities, which quite frankly, beat Facebook any which way you look at it, we were able to get these ads in front of the right audience, in this brand's case 18-35 year old Females.
We are a team of 6 (excluding our content creators). You can learn more about our founders on Twitter:
Ammar Sulthan
Co-Founder
Let's get to know each other on this 15min call!
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